If you're planning your first trip to Seoul, choosing the right area to stay in can make a huge difference in your travel experience. From convenience and safety to shopping, food, and nightlife, here are the top four neighborhoods that tick all the boxes for international tourists. Each area offers a distinct vibe, and all are centrally located, safe, and well-connected to Seoul’s public transportation system.
Myeongdong
Myeongdong is a favorite for first-time visitors, and it’s easy to see why. This central district is a vibrant hub of activity, historically known for its endless rows of beauty stores, fashion boutiques, souvenir shops, and street stalls. If you're into K-beauty or Korean fashion trends, this used to be the go-to area.
In recent years, however, the district has experienced a noticeable decline in foot traffic and commercial energy, especially after the pandemic. Many international tourists have shifted their focus to newer hotspots such as Seongsu, which has become popular for its trendy cafes, design shops, and warehouse-style boutiques.
That said, Myeongdong still holds cultural and practical value—it’s walkable, convenient, and continues to offer some of the best street food experiences in Seoul. From spicy tteokbokki and fried chicken to skewered lobster tails, it’s a food lover’s delight.
It’s well-connected by Line 4 of the subway and provides easy access to landmarks like N Seoul Tower and Namdaemun Market. Accommodation options range from budget hostels to clean mid-range hotels, and multilingual support is widely available.
- Best for: Shopping lovers, skincare addicts, convenience seekers
- Nearby attractions: N Seoul Tower, Namdaemun Market, Cheonggyecheon Stream
- Closest station: Myeongdong Station (Line 4)
Hongdae
If you're looking for a youthful, artistic vibe, Hongdae is the place to be. Located near the prestigious Hongik University, this district overflows with creativity and energy. Street art, indie music, dance performances, and unique concept stores bring a constant buzz to the area.
Hongdae is also known for its themed cafés and dynamic food scene—from traditional Korean comfort foods to vegan options and global dishes. The nightlife here is one of the most active in Seoul, with a wide variety of bars, clubs, and live music venues.
One thing to keep in mind is that Hongdae is a popular destination not just for tourists, but also for local Koreans—especially students and young professionals. This means that accommodations located near the center of the action can be noisy, particularly on weekends. Choosing a hotel or guesthouse slightly outside the main streets may offer a more restful experience.
Thanks to the AREX (Airport Railroad Express), it’s also a practical option for international arrivals and departures.
- Best for: Young travelers, night owls, trend chasers
- Nearby attractions: Hongdae Street, Yeonnam-dong, Trick Eye Museum, Gyeongui Line Forest Park
- Closest station: Hongik Univ. Station (Line 2, AREX, Gyeongui-Jungang Line)
Itaewon
Itaewon is Seoul’s most cosmopolitan neighborhood, making it a great choice for travelers seeking global flavors and international culture. Turkish bakeries, Indian curry houses, American diners, and halal-friendly eateries can all be found here within walking distance of one another. The variety is unmatched elsewhere in the city.
It is especially appealing for international visitors who are looking for a familiar yet vibrant base in Seoul. Itaewon is home to rooftop bars, hip boutiques, and a range of accommodations from boutique hotels to budget guesthouses.
That said, Itaewon has fewer traditional Korean experiences compared to other parts of Seoul. If you're hoping to explore hanok architecture, palace tours, or local markets, you may need to travel to nearby areas like Jongno or Bukchon. Still, for nightlife, global cuisine, and cultural diversity, Itaewon remains a standout.
Recent improvements have made the area cleaner, safer, and more accessible, enhancing its appeal to all kinds of travelers.
- Best for: Foodies, international visitors, nightlife enthusiasts
- Nearby attractions: Leeum Museum, Namsan Park, Hannam-dong, War Memorial of Korea
- Closest station: Itaewon Station (Line 6)
Insadong & Jongno
For travelers who want to immerse themselves in Korea’s traditional culture while staying centrally located, Insadong and the broader Jongno district are ideal. These areas blend historic charm with modern convenience, making them perfect for sightseeing and experiencing authentic Korean culture.
Insadong is known for its art galleries, antique shops, tea houses, and traditional craft stores. Just a short walk away, you’ll find Gyeongbokgung Palace, Bukchon Hanok Village, and Jogyesa Temple—all major landmarks offering insight into Korea’s past and present.
The area is very walkable and offers a variety of accommodations, including hanok-style guesthouses that allow visitors to stay in traditional Korean homes. Safety is high, and the peaceful streets in the evening make it a relaxing place to return after a busy day of sightseeing.
Jongno is also a major hub for public transport, connected by several subway lines including Line 1, 3, and 5. This makes it extremely convenient for getting around the city without much hassle.
- Best for: Culture lovers, history buffs, traditional experience seekers
- Nearby attractions: Gyeongbokgung Palace, Insadong Street, Bukchon Hanok Village, Jogyesa Temple
- Closest stations: Anguk Station (Line 3), Jonggak Station (Line 1), Jongno 3-ga Station (Lines 1, 3, 5)
Stay Close, Travel Smart
When booking accommodation in Seoul, staying near a subway line is one of the smartest decisions you can make. The city's clean, reliable, and bilingual metro system connects all major attractions and neighborhoods, making travel easy and budget-friendly.
Each of these four neighborhoods—Myeongdong, Hongdae, Itaewon, and Insadong/Jongno—offers a distinct experience tailored to different travel styles. Whether you’re looking to shop for skincare, experience street performances, try international cuisine, or step back in time through historical sites, there’s a perfect base waiting for you in Seoul.
Seoul is a city where modern life and tradition coexist beautifully. By choosing the right neighborhood to stay in, you’ll be able to maximize your trip and experience the very best this vibrant city has to offer.
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