If you’re planning a trip to Korea and have even the slightest interest in skincare or beauty, Olive Young is one destination you simply can't miss. As the country’s most beloved health and beauty store, Olive Young has become synonymous with the rise of K-beauty—offering everything from cult-favorite toners to viral sunscreens in one convenient place.
Whether you’re just beginning to explore Korean skincare or already have your holy grail products, Olive Young serves as the perfect entry point into what's trending right now. Their shelves are packed with carefully curated products that reflect what real people are using, loving, and recommending both in Korea and around the world.
In this 2025 guide, we introduce five must-buy skincare items that have earned a loyal global following—and that you can easily find at Olive Young locations across Korea. Each item has been selected not only for its effectiveness but also for its reputation beyond Korea, making them smart and satisfying picks for visitors looking to experience Korean beauty firsthand.
Why Olive Young?
- Features award-winning K-beauty products and exclusive launches: Olive Young is known for spotting and launching trend-setting beauty products that often go viral even before hitting global markets.
- Offers travel-sized kits ideal for visitors: Many bestsellers come in mini versions, making them perfect for trying out or carrying during your trip.
- Frequent promotions on top-rated skincare: With seasonal discounts, 1+1 offers, and exclusive bundles, Olive Young makes it easy to stock up without overspending.
Anua Heartleaf 77% Toner
Containing 77% Houttuynia Cordata (Heartleaf) extract, this toner is designed to calm irritated, sensitive, or acne-prone skin. Its watery, lightweight texture makes it suitable for multiple layers or daily use without heaviness.
What makes it stand out:
Due to its minimalist ingredient list and gentle soothing properties, this toner gained a steady following among users looking for a fuss-free first step. Many international users highlight its calming effect on redness and sensitivity after exfoliation or sun exposure. It’s often described as a “reset button” in the routine.
Tip: Soak cotton pads and use them as spot masks on inflamed areas.
Beauty of Joseon Relief Sun SPF50+
A daily-use sunscreen enriched with rice extract and niacinamide, this product offers high UV protection while improving skin tone and hydration. Its creamy but non-greasy texture makes it wearable under makeup or alone.
Why it became a favorite:
This sunscreen’s popularity stems from its non-irritating formula and seamless finish. International skincare communities frequently recommend it for those who dislike sticky or heavy sunscreens. It's become a go-to for people who want skincare benefits and sun protection in one.
Torriden DIVE-IN Serum
This serum features five types of hyaluronic acid with varying molecular sizes, allowing deep and layered hydration. It absorbs quickly without leaving a sticky residue, making it versatile for both humid and dry climates.
Why people love it:
It’s praised for delivering noticeable hydration without clogging pores. Those dealing with dehydrated yet oily skin often find this serum balances their skin well. In global reviews, it’s frequently described as “light enough for daytime, strong enough for night care.”
Round Lab Dokdo Cleanser
A mild, foaming cleanser formulated with mineral-rich deep sea water from Ulleung-do, plus panthenol and allantoin to maintain the skin barrier. Its low pH ensures cleansing without disrupting the skin's natural balance.
Why it’s trusted:
Recognized for its non-stripping nature, this cleanser has gained a reputation as a safe option for all skin types, especially those with sensitivity or dryness. Many reviewers abroad mention it as a staple in a balanced, minimal skincare routine.
Tip: Use morning and night to keep pores clean while supporting skin health.
Goodal Green Tangerine Vitamin C Serum
This brightening serum uses green tangerine extract, a natural and gentle source of vitamin C, to fade dark spots and improve skin tone without causing irritation.
What draws attention:
Unlike more aggressive vitamin C formulas, this serum is often recommended for beginners. It's been positively received for reducing pigmentation over time without stinging or redness, especially among those with sensitive skin or first-time vitamin C users.
Shopping Tips at Olive Young
- Look for “Only at Olive Young” stickers to discover exclusive or newly launched products before they go global.
- Spend over 30,000 KRW to receive a tax refund—available at major branches like Myeongdong, Hongdae, and Gangnam.
- Check the checkout area for mini kits and seasonal sets—great for trying out multiple products or bringing home souvenirs.
Shopping at Olive Young in 2025 is more than just buying beauty products—it’s a cultural experience. You’ll find yourself immersed in a world where skincare meets science, trends meet tradition, and beauty routines are tailored to real-life needs.
What sets Olive Young apart is its ability to bring together Korea’s most trusted beauty innovations under one roof, while making them accessible to global visitors. Whether you're picking up a travel-friendly hydration serum, a locally loved sunblock, or a vitamin C product you’ve seen all over social media, you're getting a piece of what makes K-beauty globally admired.
So, if you're visiting Korea, make sure Olive Young is on your itinerary. Take your time browsing the aisles, testing textures, reading reviews, and discovering products that you can’t find anywhere else. You won’t just leave with glowing skin—you’ll leave with a better understanding of why Korean skincare continues to inspire beauty lovers all over the world.
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